Google Glass may have brought it to the foreground but augmented reality has been with us for a longer time than most of us might realize. Augmented reality can best be explained as enhancing or augmenting the physical, real-world environment with computer-generated sensory input. This sensory input can consist of video, sound, graphics and more. It is basically using technology to extend the senses you already possess. To be involved with augmented reality does not necessarily mean that you need to have fancy, technologically advanced … Continue reading →

Technology is constantly moving forward and speeding off into the future while many other parts of life seem to be left behind. Yet our vernacular (no matter what language you speak) has learnt how to keep up with this evolving technology and all of the developments that come along with it. There appears to be an organic process that creates new words to describe new things that were not there before. Let’s take a look at some of the latest words that have joined our … Continue reading →

Many people use Twitter to stay updated on the latest news and to see what trends the most relevant people in their industry are predicting. This is about as far as it goes for most people yet there are many features on Twitter that can enhance your experience even further and help you stay ahead of the curve. The top weekly Twitter stories Last year Summify joined forces with Twitter. Summify is a service that summarizes (the name gives it away) the latest social media … Continue reading →

RSS has been around for more than a decade now, however, many people have long forgotten its original usefulness. Ever since Google announced the removal of their RSS reader from the market, the focus has once again fallen on RSS and how it helps you syndicate your news more effectively and get up-to-date more quickly. For those of you who need a refresher, RSS is a set of web feeds of frequently updated sites such as news sites or blogs. These so-called RSS feeds are … Continue reading →

Technology can simplify your life in some many ways but it can only do so once you have mastered the art of knowing how to make it useful. Only confusion lies ahead if you use a myriad of different apps but do not assign them a specific job or role in your life. Take a typical day in the life of (nearly) everyone and see how technology can change your day for the better. Waking up (is hard to do) We all dread the alarm … Continue reading →

Web analytics represent the action of collecting, measuring and analysing data from the web in order to understand how it is being used and then optimizing web usage. Even though many may perceive web analytics as only a way in which to measure Internet traffic, it can also be helpful in defining one’s marketing strategy, doing market research on your customers and their behaviour, identifying the current position of the business and then reworking business goals for the future according to one’s understanding of what … Continue reading →

There used to be a big focus on outsourcing one’s resources to other countries, like China and India, to get a hold of the appropriate skills that are not available locally. Today’s technological age has provided ways in which one can gather information, skills and resources without the geographical hassle of outsourcing and this goes by the familiar name of crowdsourcing. Crowdsourcing is the practice of gathering ideas, content, information or services from a large group of people, most likely an online community, that shares … Continue reading →

Managing your social media accounts may seem like an easy thing to do. A few posts here and a link or two there, and you are sorted. But when it involves the reputation of your business, it is best to manage it the same way as you would any other part of your company. There are many tools out there to help you post the right things at the right time, as well as monitor what works and what doesn’t. Here are a few of … Continue reading →