Enterprise mobile development

Adrian Frielinghaus, one of our directors, was recently interviewed by ITWeb about his thoughts on how enterprises should respond to the rise of the new consumer mobile platforms and the intricacies of developing mobile applications for those platforms. Adrian advises enterprises to … Continue reading ...

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Posted in Mobile

Our mobile app hackathon

New mobile app development projects have always gotten our team excited here at Maxxor, and our recent hackathon proved no different. And by hackathon we don’t mean sitting in front of a laptop in a dark, dank room profusely pushing … Continue reading ...

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Posted in Mobile

The winners and losers in the mobile platform wars

Published Feb 2012 In terms of sheer consumer growth, nothing matches the rise of tablets like the Apple iPad and Samsung Galaxy Tab. According to media reports, US tablet sales took just two years to reach 40 million units, a … Continue reading ...

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Posted in Mobile

The meteoric rise of iPhone and Android

As of the late 2000's, two mobile OS platforms started gaining significant headway in terms of market dominance. Racked up against the offerings of BlackBerry, Nokia, Windows Phone and Sony are Apple's iPhone (now branded as iOS) and Android. In this second instalment in our history of mobile development platforms we recap the meteoric rise of the iPhone and Android platforms. The Apple iPhone devices boast a small but impressive range of multimedia, web-enabled smartphones designed and marketed by Apple Inc. The first ground-breaking iPhone was launched with much-anticipated fanfare in January, 2007. The new iPhone functioned as a camera phone,...

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Posted in Mobile

A recent history of mobile development platforms

Recent developments in mobile computing have been fast and furious. In this three-part overview of mobile development platforms, we'll be taking a closer look at this history, starting with a broad overview in this post. Part 2 examines the rise of the iPhone and Android platforms and the final post will look at how this has affected some of the other mobile platforms. In mobile development terms, what we developers call a "smartphone" is a high-end mobile phone built on some sort of hardware and software platform, created specifically for that family of devices. These types of phones feature more advanced...

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Posted in Mobile

What do MXit users want?

At Maxxor we’ve been busy developing games for the MXit platform for more than two years now. To date, we've entertained well in excess of one-million MXit users with at least one or more of our apps. Our most popular game by far, is Moonbase. But other Maxxor titles like Glamour Girl and Bubble Blast continue to attract new and different players. During this time we’ve also learned a great deal about MXit users. What stands out the most is that they’re an incredibly active bunch of people, who get really excited and enthusiastic about new Mxit apps to engage with....

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Posted in Mobile

A guide to email newsletters

Email newsletters are a great way to stay in closer contact with your customers and prospects. By keeping you and your brand top-of-mind, your email newsletter will increase your chances of getting repeat business from your existing customers. Prospective customers can also be brought closer to doing business with you through targeted promotional offers. Based on research conducted by the Direct Marketing Association in the US, email marketing is predicted to return an incredible $43.52 for every dollar spent on it in 2009. That’s a fantastic return on investment. To start using an email newsletter as part of your marketing activities,...

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Posted in Online Marketing

When to outsource your software development projects

Many IT managers and business owners are apprehensive about outsourcing certain aspects of their IT operations, especially their software development function. They’ve probably heard scare stories about failed software outsourcing projects. Those failures are likely to be off-shoring projects which failed due to differences in time zones, work ethics, culture and language. However, outsourcing your software development to a local provider is a decidedly less risky proposition and carries more advantages than disadvantages. In fact, there are a several scenarios where outsourcing may be the best approach for your business. You have limited budget Even big businesses have budget constraints and need...

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Posted in Software Development