Email newsletters are a great way to stay in closer contact with your customers and prospects. By keeping you and your brand top-of-mind, your email newsletter will increase your chances of getting repeat business from your existing customers. Prospective customers can also be brought closer to doing business with you through targeted promotional offers. Based on research conducted by the Direct Marketing Association in the US, email marketing is predicted to return an incredible $43.52 for every dollar spent on it in 2009. That’s a fantastic return on investment. To start using an email newsletter as part of your marketing activities,...