Managing your social media accounts may seem like an easy thing to do. A few posts here and a link or two there, and you are sorted. But when it involves the reputation of your business, it is best to manage it the same way as you would any other part of your company. There are many tools out there to help you post the right things at the right time, as well as monitor what works and what doesn’t. Here are a few of … Continue reading →

Social media is no longer something that can be discarded as not being useful in business. Companies needs to take note of all of the things you can do to improve their business’ social media presence, and what you can learn from companies already doing it well. Listen and respond Many businesses set up social media accounts but never make an effort to respond when queries or questions arise. A company such as Dell has devised a plan whereby separate accounts are setup to answer … Continue reading →

“Are you feeling lucky, punk?” This question may pop into your mind when you hand over the money for that Lotto ticket. But taking your chances with the National Lottery is not the only way you can further your position in life. More and more companies are organizing online competitions as a means of raising brand awareness and gaining customers. Most of these are done through social media but it is not as easy as you might have been led to believe. Let’s get the … Continue reading →

Email newsletters are a great way to stay in closer contact with your customers and prospects. By keeping you and your brand top-of-mind, your email newsletter will increase your chances of getting repeat business from your existing customers. Prospective customers can also be brought closer to doing business with you through targeted promotional offers. Based on research conducted by the Direct Marketing Association in the US, email marketing is predicted to return an incredible $43.52 for every dollar spent on it in 2009. That’s a … Continue reading →