The stories behind well-known tech logos and mascots

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Ever wondered what a fat little penguin has to do with a certain open source operating system? Or why Macintosh has become synonymous with an apple that has a bite taken out of it? We take a look at some of the more famous logos and mascots of the tech world and the stories behind their conception. Tux the Linux penguin Even people who have never used Linux have probably seen Tux, the penguin mascot of this open-source operating system. Tux was the result of … Continue reading

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Online technologies helping to better the world

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The online world has a bit of a split personality. On the one hand, the advancement and development of new online technologies help make our lives more productive and efficient. And then there is all the stuff that fuels the fun side of life like the development of games, silly apps and social media. But there are other areas in which online technologies can play a very important role. One of these areas is as an enabler for charities and non-profit organizations. In 2006, Scott Harrison founded Charity: water, a … Continue reading

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How to design a great logo

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Starting your own business is exciting but enthusiasm and energy is only the start of the journey. You need the know-how to properly market your brand and get the word out. Having a great logo to represent what your company is about is an important first step to take. To create a logo you need to know what a logo is. A logo is not simply a pretty picture. It reflects what your commercial brand is. It has the potential to inspire trust and loyalty, … Continue reading

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The importance of colour in design

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Colour is something that designers work with on a daily basis. Whether designing an app or finding the perfect colours to match a company’s brand message, it is integral to good design. The importance of colour for people in general cannot be undermined as it affects moods and has cultural significance. We discuss colour meanings and what it means for designers. Colours can be divided into two main categories, warm colours and cool colours. Warm colours would be red, orange and yellow with orange being … Continue reading

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Creating an online shop that works

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It doesn’t matter if you’re small fry or big business; an online shop can be invaluable to you but only if it is designed with all the features required kept in mind. These features are, however, quite different from that of a brick and mortar shop. If you have decided to take the step to launching an online shop, take into account these following issues that might make or break the success of your endeavour: First of all, know what the company creating your online … Continue reading

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Questions to ask before redesigning your website

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Redesigning your website is a big step for many companies as this means getting rid of something that may have been around for many years. Often it is essential for companies to get a new website because the site’s style and information may be outdated or the company may have gone into a new direction that requires a different approach. In order for the designers and developers to give you the type of site that is in your best interest, take time out to answer … Continue reading

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Best WordPress plugins to use

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WordPress is one of the most popular professional blogging platforms today. There are many plugins available on WordPress that you can use to help you improve your blog’s potential to reach your desired audience and capture the attention of those that can aid in elevating your company’s image. NextGEN gallery This gallery plugin has become one of the most popular downloads for WordPress in recent years. It has various features that one would think is something that WordPress already has and a gallery plugin is … Continue reading

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Update – Payment processing for South African e-commerce websites

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Online stores are cropping up all over the place and it has become increasingly easy to buy almost anything online. This means that the online payments sector has grown tremendously with new payment providers launching every year. Our previous review of South African payment gateways has therefore become a bit dated and in need of a refresh. If you run an e-commerce website or online service and want to accept payments online, you need an account with an online payment gateway. They will take the payment … Continue reading

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