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	<title>Maxxor Blog</title>
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		<title>Enterprise mobile development</title>
		<description><![CDATA[Adrian Frielinghaus, one of our directors, was recently interviewed by ITWeb about his thoughts on how enterprises should respond to the rise of the new consumer mobile platforms and the intricacies of developing mobile applications for those platforms. Adrian advises enterprises to &#8230; <a href="http://www.maxxor.com/blog/enterprise-mobile-development/ ">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.maxxor.com/blog/enterprise-mobile-development/</link>
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		<title>Our mobile app hackathon</title>
		<description><![CDATA[New mobile app development projects have always gotten our team excited here at Maxxor, and our recent hackathon proved no different. And by hackathon we don’t mean sitting in front of a laptop in a dark, dank room profusely pushing &#8230; <a href="http://www.maxxor.com/blog/our-mobile-app-hackathon/ ">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.maxxor.com/blog/our-mobile-app-hackathon/</link>
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		<title>The winners and losers in the mobile platform wars</title>
		<description><![CDATA[Published Feb 2012 In terms of sheer consumer growth, nothing matches the rise of tablets like the Apple iPad and Samsung Galaxy Tab. According to media reports, US tablet sales took just two years to reach 40 million units, a &#8230; <a href="http://www.maxxor.com/blog/the-winners-and-losers-in-the-mobile-platform-wars/ ">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.maxxor.com/blog/the-winners-and-losers-in-the-mobile-platform-wars/</link>
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		<title>The meteoric rise of iPhone and Android</title>
		<description><![CDATA[As of the late 2000's, two mobile OS platforms started gaining significant headway in terms of market dominance. Racked up against the offerings of BlackBerry, Nokia, Windows Phone and Sony are Apple's iPhone (now branded as iOS) and Android. In this second instalment in our history of mobile development platforms we recap the meteoric rise of the iPhone and Android platforms.

The Apple iPhone devices boast a small but impressive range of multimedia, web-enabled smartphones designed and marketed by Apple Inc. The first ground-breaking iPhone was launched with much-anticipated fanfare in January, 2007. The new iPhone functioned as a camera phone, with text messaging and visual voicemail, a portable media player, and an Internet client with web browsing, email, and Wi-Fi connectivity. The user interface was built around the device's multi-touch screen, and included a virtual keyboard rather than a physical one. Third-party as well as Apple apps became available from the Apple App Store in mid-2008. In mid-February 2012, Apple announced that their store now featured more than 500 000 apps. They also announced a competition where the person who downloads Apple's 25-billionth app will receive a gift card worth $10,000. And yes, that's one hell of a lot of $0.99 song downloads from iTunes! <a href="http://www.maxxor.com/blog/the-meteoric-rise-of-iphone-and-android/ ">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.maxxor.com/blog/the-meteoric-rise-of-iphone-and-android/</link>
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		<title>A recent history of mobile development platforms</title>
		<description><![CDATA[Recent developments in mobile computing have been fast and furious. In this three-part overview of mobile development platforms, we'll be taking a closer look at this history, starting with a broad overview in this post. Part 2 examines the rise of the iPhone and Android platforms and the final post will look at how this has affected some of the other mobile platforms.

In mobile development terms, what we developers call a "smartphone" is a high-end mobile phone built on some sort of hardware and software platform, created specifically for that family of devices. These types of phones feature more advanced computing ability, media-related features and connectivity options than a basic cellphone (called feature phones), which typically only offer voice calls, text messaging and basic WAP browsing. The first generation of smartphones were personal digital assistant (PDA) devices and included a phone, and sometimes a camera. In the late-90s and early 2000's, brands like Palm, Handspring, Nokia and Research in Motion (RIM) dominated with operating systems like Palm OS, Nokia's Symbian OS and RIM’s BlackBerry OS. Those devices typically allowed users to capture and customise information through touchscreen handwriting recognition (with a stylus) or onboard keyboards. RIM’s BlackBerry devices become colloquially known as “Crackberries” because of their owners’ addiction to constantly checking emails <a href="http://www.maxxor.com/blog/a-recent-history-of-mobile-development-platforms/ ">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.maxxor.com/blog/a-recent-history-of-mobile-development-platforms/</link>
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		<title>What do MXit users want?</title>
		<description><![CDATA[At Maxxor we’ve been busy developing games for the MXit platform for more than two years now. To date, we've entertained well in excess of one-million MXit users with at least one or more of our apps. Our most popular game by far, is Moonbase. But other Maxxor titles like Glamour Girl and Bubble Blast continue to attract new and different players.

During this time we’ve also learned a great deal about MXit users. What stands out the most is that they’re an incredibly active bunch of people, who get really excited and enthusiastic about new Mxit apps to engage with. Moonbase still adds more than 1,000 new users every day, and the app generates about 8-million daily page impressions, without us spending a cent on marketing! <a href="http://www.maxxor.com/blog/what-do-mxit-users-want/ ">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.maxxor.com/blog/what-do-mxit-users-want/</link>
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		<title>A guide to email newsletters</title>
		<description><![CDATA[Email newsletters are a great way to stay in closer contact with your customers and prospects. By keeping you and your brand top-of-mind, your email newsletter will increase your chances of getting repeat business from your existing customers. Prospective customers can also be brought closer to doing business with you through targeted promotional offers. Based on research conducted by the Direct Marketing Association in the US, email marketing is predicted to return an incredible $43.52 for every dollar spent on it in 2009. That’s a fantastic return on investment.

To start using an email newsletter as part of your marketing activities, you need a list of recipients. Don't be seduced into taking the easy way out and purchasing a contact database. This is one of the easiest ways to damage your brand. You want your contacts to all have agreed to receive communications from you. First seed the database with your existing customers. Then add a newsletter sign-up form to your website so that prospects can add themselves to your newsletter recipient list. <a href="http://www.maxxor.com/blog/a-guide-to-email-newsletters/ ">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.maxxor.com/blog/a-guide-to-email-newsletters/</link>
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		<title>When to outsource your software development projects</title>
		<description><![CDATA[Many IT managers and business owners are apprehensive about outsourcing certain aspects of their IT operations, especially their software development function. They’ve probably heard scare stories about failed software outsourcing projects. Those failures are likely to be off-shoring projects which failed due to differences in time zones, work ethics, culture and language. However, outsourcing your software development to a local provider is a decidedly less risky proposition and carries more advantages than disadvantages. In fact, there are a several scenarios where outsourcing may be the best approach for your business.
You have limited budget

Even big businesses have budget constraints and need to be able to make do with less. For smaller businesses, doing things the cheapest way possible is a matter of survival.    If you are struggling with a limited budget or if you want to save more money, it pays to consider outsourced software development. For one, you’ll be converting a permanent fixed cost (monthly salaries) into a variable cost (project fees or retainer fees). Typically, the cost of outsourcing is less than the cost of maintaining an internal development team. You can probably negotiate harder to get an even better price but squeezing your provider is not a good way of ensuring you get top-quality service and results. <a href="http://www.maxxor.com/blog/when-to-outsource-your-software-development-projects/ ">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.maxxor.com/blog/when-to-outsource-your-software-development-projects/</link>
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		<title>Google Analytics vs AWStats</title>
		<description><![CDATA[If you have any type of web presence or you do any type of Internet marketing you need to track your website traffic as well as measure the success or failure of your various marketing efforts. Big content websites use rating agencies like Nielsens to track their website traffic. For smaller sites, standard web statistics tools, such as Google Analytics, AWStats, or Webalizer will usually suffice. Let’s say you’ve decided to use Google Analytics as well as AWStats (since most web hosting companies offer AWStats as part of their hosting packages). After doing all the necessary setup and collecting data for a few days, you were probably pretty confident that you were going to get, at the very least, similar figures between the two packages. What you’ll find instead is a significant difference between the numbers reported by the two programs. What gives? <a href="http://www.maxxor.com/blog/google-analytics-vs-awstats/ ">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.maxxor.com/blog/google-analytics-vs-awstats/</link>
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		<title>Improving Website Development Using AJAX</title>
		<description><![CDATA[AJAX is short for "Asynchronous JavaScript and XML". It is a group of technologies and techniques employed during the website development process to make a site more interactive and respond faster. It’s a key tool in designing websites with better user interfaces.

The way AJAX works is very simple. An AJAX call is triggered by a pre-defined event. The browser then connects to a server-side script written in a server-side language like ASP.NET or PHP. The server-side script then performs whatever action needs to be taken on the server-side, whether it is some kind of validation or even something that needs to be saved or retrieved from a database. Once the required action is taken, the server-side script again sends the data back to the client-side webpage. A JavaScript function known as the callback function updates the page by displaying that data. <a href="http://www.maxxor.com/blog/improving-website-development-using-ajax/ ">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.maxxor.com/blog/improving-website-development-using-ajax/</link>
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