Highlights from SXSW Interactive 2015

SXSW Interactive Logo on crowd

South By Southwest™ or SXSW may not sound very familiar to you – but it is one of the more popular yearly events in the world right now. This set of film, music and interactive festivals and conferences is held in Austin, Texas, usually occurs within the month of March and was first held in 1987. Over the years it has boomed, and SXSW has now become the place to be for film buffs, music lovers and tech enthusiasts. This event is well-known for showcasing … Continue reading

Posted in Software Development

Facts about the Internet that will blow your mind

Browsing the Internet

The first website ever created is still online. The creator of the World Wide Web, Tim Berners-Lee was working for CERN (the European Organization for Nuclear Research) when he created the first website. It was published on 6 August 1991 and explained what the World Wide Web project was, the people involved in it, technical details of the World Wide Web and more. The current online version of the website is actually a copy since the original was not preserved. It has undergone 2 years … Continue reading

Posted in Software Development

Is your company market- or product-orientated?

Market- or product-orientation?

Your company has decided to enlist a market research agency to help you establish product or service viability, discover new market trends, keep ahead of competitors, reduce risk, and increase profitability. But first, you need to discover if your company is market- or product-orientated as this will allow you to know what direction the research will be guided in. The characteristics of a market-orientated company: In a market-oriented company, the focus falls solely on what customers need or want and then products or services are … Continue reading

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Things you didn’t know your Apple earphones could do

If you own an iPhone or iPod you are no doubt familiar with the all-white Apple EarPods, or EarBuds from the earlier generations, that came with your purchase. Many people only use their EarPods to occasionally listen to music, and others even forego them completely in favour of other brands. What you may not know is that those bland-looking EarPods are not only earphones but also a remote for your iPhone. Let us uncover the hidden features that could make your life much easier when … Continue reading

Posted in Software Development

Celebrating 25 years of Adobe Photoshop

Adobe Photoshop Dream On

Photoshop forever changed the world of design and animation, and is an invaluable tool for any designer. In honour of Adobe Photoshop’s 25th birthday last week we take a brief look at the history of this editing software. 25-year history of Adobe Photoshop In 1987 Thomas Knoll, a PhD student at the University of Michigan, wrote a program on his Macintosh Plus that would display greyscale images on a monochrome display. It was called Display, and caught the attention of his brother John Knoll, who … Continue reading

Posted in Software Development

Unusual uses for nanotechnology


“Nanotechnology is the manipulation of matter on an atomic, subatomic or supramolecular scale. The word ‘nano’ in nanotechnology means very small or minute.” Despite its out-of-this-world background, nanotechnology can be extremely useful to the everyday Joe (or Jill) on the street. Here’s how. Quicker phone charging How frustrating is it that in this day and age we still struggle with smartphones that have batteries that don’t last long and take too long to charge? Scientists from Ramat Gan in Israel are now using nanotechnology to … Continue reading

Posted in Technology

6 real-world technologies inspired by video games

Halo Master Chief

While you may wish that you could have all the technologies available to you that you see in video games, the future is closer than you think. Here are six real-world technologies that were inspired by video games: Medpac A medpac (also spelt medpack or medipack) is a first-aid kit that video game characters can walk over while playing to heal any injuries or improve health. Scientists have begun developing medical items that closely resemble a virtual medpac. A college student named Joe Landolina has … Continue reading

Posted in Gaming

A glimpse into Microsoft’s bright future


Microsoft gave the world a glimpse into their future plans with their Windows 10 event on 21 January 2015. We have rounded up the most exciting announcements in one place for you to enjoy: HoloLens and Windows Holographic Microsoft now brings holograms to your living room in the form of the HoloLens and Windows Holographic technology. The HoloLens is a wireless augmented reality headset and Windows Holographic is the software system it runs on. With this device the wearer can manipulate and create virtual objects … Continue reading

Posted in Software Development

Best tech to come from CES 2015

The International Consumer Electronics Show (CES) was held in Las Vegas from 6 to 9 January 2015. It is an annual event where big as well as up-and-coming players in the technology arena congregate and display their latest wares. If you want to know what trends to expect in the year ahead, then this is the event to keep an eye on. We have rounded up some of the gadgets and new releases that had the tech world talking this time around: LG G Flex … Continue reading

Posted in Technology

Debunking 6 common market research myths

Common market research myths

Getting a market research agency in to help your company may seem like a risky endeavour, especially if you are not familiar with this arena and do not know what to expect. Further muddying the waters are a number of myths which are often perpetuated about the profession. Here we dispel some of the most common myths about market research. Myth 1)  Market research is too expensive to do Market research is only expensive if you don’t set boundaries. Every market research agency has the … Continue reading

Posted in Market Research