Debunking 6 common market research myths

Debunking market research myths

Getting a market research agency in to help your company may seem like a risky endeavour, especially if you are not familiar with this arena and do not know what to expect. Further muddying the waters are a number of myths which are often perpetuated about the profession. Here we dispel some of the most common myths about market research. Myth 1)  Market research is too expensive to do Market research is only expensive if you don’t set boundaries. Every market research agency has the … Continue reading

Posted in Market Research