From creepy to downright cool: top tech ad campaigns

Crazy Ones iPod People

Both advertising and technology are so pervasive and advanced in modern life, it’s no surprise that when the two come together, magic happens. Here are some of the best tech ad campaigns that have made an impact: Intel and Toshiba’s social film “Inside” These two very well-known tech companies collaborated to create four social films. This genre is a type of interactive film presented through the lens of social media. It is in most cases only distributed digitally and integrates with one or more social … Continue reading

Posted in Online Marketing

The best online April Fool’s pranks of 2016

You shouldn’t believe everything you read or see on the Internet and on April Fool’s all of us should be hyper-vigilant. I’m sure many of you, including myself, have excitedly read about something on April 1st without realizing the date and fell for the story hook, line and sinker. This year, of course, was no exception and there were many online pranks that had us thinking twice. Here are the top online April Fool’s pranks of 2016: Gmail drops the mic This year saw an … Continue reading

Posted in Online Marketing

Netflix’s cultural influence on global culture

The Netflix Inc. website and logo are displayed on laptop computers arranged for a photograph in Washington, D.C., U.S., on Tuesday, Jan. 21, 2014. Netflix Inc., the largest subscription streaming service, is expected to release earnings data on Jan. 22. Photographer: Andrew Harrer/Bloomberg via Getty Images

At the beginning of 2016 Netflix, the subscription-based media streaming and rental service, announced that it would be making its services available worldwide. Netflix can now be viewed in almost every country across the world. Reed Hastings, co-founder and chief executive, sums it up as “witnessing the birth of a new global Internet TV network.” With streaming media booming globally we decided to delve a little deeper into what Netflix is and its influence on the world. Firstly, what is streaming media? In essence, streaming … Continue reading

Posted in Online Marketing

2015’s top viral videos and newsmakers

Viral newsmakers 2015

Each year there are always moments that capture the world’s attention, whether it be for good or bad reasons. 2015 was no exception so we’ve rounded up some of the headlines and videos that got people talking: “The Dress” debate In February 2015 bride-to-be Grace Johnston posted a photo to Tumblr (a microblogging and social networking site) of a dress her friend was planning to wear to her wedding. They were disagreeing about whether the dress was black and blue or white and gold, and … Continue reading

Posted in Online Marketing, Technology

Social media management tools for your business

Social media management tools

Managing your social media accounts may seem like an easy thing to do. A few posts here and a link or two there, and you are sorted. But when it involves the reputation of your business, it is best to manage it the same way as you would any other part of your company. There are many tools out there to help you post the right things at the right time, as well as monitor what works and what doesn’t. Here are a few of … Continue reading

Posted in Online Marketing

Enhancing your social media presence

Social media is no longer something that can be discarded as not being useful in business. Companies needs to take note of all of the things you can do to improve their business’ social media presence, and what you can learn from companies already doing it well. Listen and respond Many businesses set up social media accounts but never make an effort to respond when queries or questions arise. A company such as Dell has devised a plan whereby separate accounts are setup to answer … Continue reading

Posted in Online Marketing

How to run an online contest

Online contests

“Are you feeling lucky, punk?” This question may pop into your mind when you hand over the money for that Lotto ticket. But taking your chances with the National Lottery is not the only way you can further your position in life. More and more companies are organizing online contests as a means of raising brand awareness and gaining customers. Most of these are done through social media but it is not as easy as you might have been led to believe. Let’s get the … Continue reading

Posted in Online Marketing

A guide to email newsletters

Email marketing

Email newsletters are a great way to stay in closer contact with your customers and prospects. By keeping you and your brand top-of-mind, your email newsletter will increase your chances of getting repeat business from your existing customers. Prospective customers can also be brought closer to doing business with you through targeted promotional offers. Based on research conducted by the Direct Marketing Association in the US, email marketing is predicted to return an incredible $43.52 for every dollar spent on it in 2009. That’s a … Continue reading

Posted in Online Marketing